45th Anniversary Edition is launching soon! Contact us for early bird pricing!

Serious Dreaming
Serious Dreaming
  • Home
  • About Us
  • The Castle Process
    • About the Castle Library
    • More Learnings & Writing
    • Castle Resources (Member)
  • Dream Workshop
  • Contact Us
  • More
    • Home
    • About Us
    • The Castle Process
      • About the Castle Library
      • More Learnings & Writing
      • Castle Resources (Member)
    • Dream Workshop
    • Contact Us
  • Sign In
  • Create Account

  • My Account
  • Signed in as:

  • filler@godaddy.com


  • My Account
  • Sign out

Signed in as:

filler@godaddy.com

  • Home
  • About Us
  • The Castle Process
    • About the Castle Library
    • More Learnings & Writing
    • Castle Resources (Member)
  • Dream Workshop
  • Contact Us

Account


  • My Account
  • Sign out


  • Sign In
  • My Account

The Castle Process for Designing your Life and Career

Welcome to a space where dreams aren't just wishes—they're blueprints for a life filled with purpose and passion. 


This site is dedicated to learners, dreamers, and those committed to living a life that resonates with meaning. Here, you'll find a supportive network of like-minded individuals, valuable resources, and opportunities to share your journey. 


Whether you're just beginning to explore your passions or you're well on your way, our community is here to help you dream big, and achieve deeply.


Join us in serious dreaming—because your dreams deserve to be taken seriously. 

You are embarking on a lifetime journey

Tools for the Adventure

Embarking on a journey to design your life and career is an empowering step toward creating the future you’ve always dreamed of. We believe in taking your dreams seriously, and we’re here to help you every step of the way.  


Our team will work closely with you, providing the guidance and support needed to craft a life that reflects your personal and professional aspirations.   


The materials for your trip include:


  • The Castle Guide:  This 80-page guide will be your resource you'll use to craft your dream.
  • The Castle Poster:  The castle on the poster has seven towers on which you put sticky notes with your answers to seven questions – Who, What, When, Where, Why, How, How Much – and one tower on which you summarise your answers as your Serious Dream. Your castle inspires you with towers soaring upward toward your dreams and your castle supports you with solid foundations grounded in reality. The castle is a visual symbol of The Castle Process:  A goal is a dream taken seriously. 
  • Access to the Castle Library:  You'll be granted access to this treasure trove of materials and learnings for your continued journey.


Together, let’s design the life and career you truly deserve. 

Why a Castle?

Castles are an appropriate image for designing our lives because they represent two different things simultaneously. Castles are airy, fantastic, dream-like visions soaring upward, and Castles are grounded on rock, solid as forever. We love the wonderful double image of castles. 


To design your life you need a dream-like vision that you turn into rock-solid reality. You have to dream and you have to take the dream seriously.   


Walt Hopkins first created The Castle Process in 1980, when he originated the statement, "A goal is a dream taken seriously". 

Creating Your Future: Designing Your Life and Career 


As you create this lifetime journey, you continue to ask seven LifeTime questions: 

  • How do I get what I want? 
  • Where do I want to be?
  • What do I want to do?
  • Who do I want to be with?
  • Why do I want to do this?
  • How much do I want?
  • When do I want to begin?


Through the process working with others to answer these questions, your Serious Dream begins to unfold.


Fountain and Funnel

As you answer each question, you burst forth—like a fountain—with a whole range of possible answers. Then you focus—like a funnel—on the answers that are most important to you. You probably prefer either fountain work or funnel work. To create your Serious Dream, you must do both. You must consider lots of possibilities and you must make lots of clear choices.


Image with Words

As you generate your fountain of possibilities, you'll use your Learnings Journal to keep everything together. As you set priorities, you'll further funnel your choices around 
Partners, Place, Powers, People, Purpose, Pay, and Possibilities.


Group and Solo

Some of the time you work with a group—especially when you are gathering ideas or want to get reactions to your decisions. At other times, you work alone to develop your own ideas and make your own decisions.  This is not a solo effort, you have partners who we'll bring to help.  


Action and Reflection

You may be tempted to race through the questions. Remember to pause regularly for reflection. Go for a walk or look out the window. Think about your answers for a while. Then think about nothing for a while.


Does this process really work?

Yes. You can get almost anything you want as long as you are willing to give up almost anything else. Michelangelo and Donatello envisioned their sculptures within the marble and then removed the superfluous marble. 


Look into the marble of your life for the vision of your future. Keep that vision very clear in your mind as you gradually take away everything that does not belong to your vision. Focus on your Serious Dream.

If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.


Henry David Thoreau

What Others Say about The Castle Process

"This was a wonderful opportunity to allow my head and my heart to speak to each other. That conversation focused me on a shift in my career that has led to deeply satisfying work that I know is making a real contribution." - Marianne Erdelyi - Consultant to top management teams


"Castle is a good name for this work: the foundations of a castle are firmly planted on the ground, but the spires, like the dreams we all have of what we could be if we only dared, reach toward the stars." - Shelagh Aitken

Editor

Early Bird Pricing Promotion

To learn how to take advantage of pre-launch pricing and be one of the first to purchase the 45th Anniversary Edition of The Castle Process for Designing your Life and Career.  Also attend one of our Dream Discovery Workshops to participate with others in crafting your Serious Dream.  Contact us below! 

We'd love to hear from you!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Copyright © 2025 Serious Dreaming - All Rights Reserved.


Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept